Colgate Sensitive Pro-Relief Complete Protection sensitivity toothpaste is clinically proven for instant and lasting† relief from sensitivity pain. With regular use, the Pro-Argin formula builds a long-lasting protective barrier that acts like a seal against sensitivity. With regular brushing, Colgate Sensitive Pro-Relief Complete Protection sensitivity toothpaste helps to strengthen enamel, promote gum health, fight cavities and remove plaque and surface stains. Plus it has the freshness you trust from Colgate.